We embrace each new opportunity to collaborate, prioritizing your association’s needs, values, aspirations, and vision. Contact us today to let us know how we can help.
Global Association Partners has a proven ability to expand its clients’ membership in the United States and around the world. Every association: its goals, capacity, timing, and audiences are different. Therefore, GAP considers each initiative individually and carefully incorporates an association’s variances and its industry’s realities into a dedicated plan. Although each membership expansion effort is unique, each plan always considers, among many items:
Then, GAP executes the plan, tracks important metrics, including budget, and never loses sight of maintaining services for existing members. Winning new members becomes a zero-sum game if an association does not retain its existing ones!
There are three elements to engaging and retaining members: consistency, creativity, and communication. For example, when an association provides consistently accurate and timely information, helpful education, and impactful events its membership can quantify and qualify the association’s value. It is reliable and perhaps foundational to its industry.
Likewise, when an association can vary its themes, develop new deliverables, or augment methods of providing established/valued services, its value does not stagnate, its members remain invigorated, and attrition levels drop.
To make every effort to keep members engaged and their commitment strong, GAP assures associations’ established services and constantly seeks innovation. We make sure members receive everything they expect and new services they’ll value. Combined, this attention helps assure participation and importantly, membership renewals.
Finally, there is no substitute for genuine communication. GAP prioritizes customer service and responsiveness. When members feel valued and their voices are heard it is easy build long-term relationships and a thriving, loyal membership base.
A cornerstone for many association’s membership services and non-dues revenue is events: in-person and virtual. Therefore, GAP works hard to assure their (repeated) success. We provide comprehensive and experienced services beginning with venue selection and contracting through an RFP process. We provide budgeting guidance, vendor relations/contracting, event marketing and registration, and on-site support.
We transition seamlessly between physical and virtual events, leveraging expertise in both to create engaging and immersive experiences. From venue selection and logistics coordination to technological integration and virtual platform management, GAP works to assure flawless execution and leaving.
GAP and its exclusive lobbying partner excel in delivering effective federal advocacy by employing a multi-faceted approach. Through direct lobbying, we engage with policymakers and regulatory agencies to champion our clients’ interests and concerns. Our team is adept at crafting persuasive arguments, conducting research, and presenting compelling cases to drive legislative and regulatory outcomes. Additionally, we leverage grassroots initiatives to mobilize our clients’ members and supporters, amplifying their voices and generating broad-based support. Furthermore, we are experienced in building and managing coalitions, forging alliances with like-minded organizations and stakeholders to strengthen advocacy efforts and maximize impact.
GAP also helps interested clients develop and manage political action committees to further augment their presence and voice among federal legislators.
GAP provides comprehensive support for continuing education programming including facilitating curriculum development, determining courses’ best delivery mediums, tracking user data, and assuring members receive their earned credits.
GAP also has experience developing customized learning management systems to facilitate on-line coursework, webinars, and in-person lectures and lessons.
Data drive results. The better an association understands its data the better it preforms financially and programmatically. Not every association management company recognizes data’s importance, let alone is able to provide actionable analysis. GAP is very proud of its data analytics capabilities and welcomes the opportunity to create data sets and dive into what they mean. Data can:
Data helps our clients make informed decisions, optimize operations, and drive growth. By identifying patterns, predicting future outcomes, and visualizing data in intuitive formats, we enable our association clients to uncover hidden opportunities, enhance member experiences, and achieve their strategic objectives with confidence.
Partnering with like-minded organizations, can help trade associations reach their goals with a fraction of their resources. GAP has a long history of developing and managing innovative partnerships, Memorandums of Understanding (MOUs), and coalitions that drive growth and achieve shared objectives. With our client’s goal in mind, GAP:
By fostering strong relationships and effective communication, GAP ensures successful coalition-building, enabling our clients to expand their influence, enhance their resources, and tackle complex challenges with collective strength.
GAP delivers highly effective and timely marketing and communications. Our tailored solutions tailored include drafting compelling calls-to-action, newsletters, marketing campaigns for events and membership benefits promotions, support for publications including journals and magazines, media and press engagement, and keeping website content up to date. We ensure your message reaches the right audience at the right time, through the right mediums/platforms.
